How to Content

You’ve probably seen businesses posting every day, sharing Reels and creating beautiful graphics. But are those posts actually helping them attract the right audience and grow?

The difference is having a strategy.

At the How To Content Workshop, you’ll learn how to turn ideas into purposeful content and manage social media professionally. Whether you want to grow your own business, become a social media manager or build a skill you can offer to clients, this workshop will give you a practical starting point.

We’ll work through a real-life brand example and show you how to: Research a business and understand its audience. Find content ideas people are interested in. Develop a social media strategy and content pillars. Plan 30 days of content. Create content using Canva, CapCut and ChatGPT. Manage social media accounts and understand performance.

You’ll also receive a practical workbook, useful resources and two follow-up mentorship sessions to help you put what you’ve learnt into practice.

By the end, you’ll have a clearer process, practical content ideas and a content plan you can start applying to your own business or future clients.