Finding Your Edge Workshop
A free business workshop on Value Proposition Design — understand what customers want, price right and stand out.
Discover what customers value most and gain a competitive edge.
Finding Your Edge
Why should customers choose your business over anyone else's? Understanding what makes your offer valuable is key to attracting customers, setting the right price, and building a business that stands out.
Business adviser Alex will introduce Value Proposition Design , a practical framework for identifying what your customers really want and how your product or service meets those needs. Using the Value Proposition Canvas , you'll explore what motivates people to buy, whether they're looking for value for money, reassurance, convenience, status, or something else entirely.
You'll also consider important questions such as: What factors should influence your pricing? Are customers buying based on price or value? What problems are you solving for them? What makes your offer different from the competition? Once you've developed your ideas, how do you know they're right? Alex will introduce effective desk research techniques and show you how to carry out direct customer research to test your assumptions and gather valuable market insight.
Finding customers is challenging, but understanding what they need before you launch can save time, money, and effort. Build a stronger, evidence-based value proposition and gain the competitive edge your business needs to succeed.