Jon Woolcott

Author and publisher Jon Woolcott takes us on a journey through Britain’s chalklands, uncovering the stories, symbolism and shifting meanings of the mysterious figures carved into our hills. Across southern England and beyond, the land bears the marks of centuries – white horses, giants, crosses, badges, even a lost panda – cut into the chalk and exposed to the sky.

In The Tattooed Hills, writer Jon travels to these remarkable sites, exploring their history and the deep cultural roots that link landscape to identity. Part travelogue, part cultural history, he examines how these figures – sometimes ancient, sometimes surprisingly recent – reflect our collective imagination, and how their interpretations have changed over time. From Iron Age hillforts to modern regimental carvings, the book brings together archaeology, folklore, art, literature and music to reveal the evolving story of Britain’s chalk landscapes and the people who shaped them.