Visitor Studies Masterclass

Join us in person for the Visitor Studies Masterclass covering all aspects of visitor studies and audience research.

Presented by Lynda Kelly ( LyndaKellyNetworks ) and Naomi Dale (VU School for the Visitor Economy )

This hands-on Masterclass will cover all aspects of visitor studies / audience research from exhibition evaluation to program evaluation and market research, as well as evaluating digital products and using AI in research and evaluation.

The class will provide tips and techniques, along with a set of online resources, guidelines and readings will also be provided as part of the Masterclass.