Ray-Ban Red Experience
Brand-led immersive pop-up with DJs and live sets at De Hallen across 24–25 July
FREE ENTRANCE
Ray-Ban is proud to present Ray-Ban Red, a new immersive cultural activation taking place at De Hallen (Studio 2) from 24–25 July 2026. Inspired by the brand's most iconic colour, the experience transforms red into a living expression of creativity, culture and self-expression.
Located within Amsterdam's renowned De Hallen, the space becomes a vivid manifestation of the Ray-Ban identity, reimagining the brand's most recognizable colour as an immersive cultural destination.
LINE-UP:
Friday July 24th 19:00 - 22:00 Kurashi
Saturday July 25th 19:00 - 19:30 Zoë Love Smith 20:00 - Passion Deez
Et si vous tentiez …
Des envies qu'on ne vous montre pas encore, mais qui bougent près de chez vous.