Know Your Customer, Know Your Market

Here's the mistake most new entrepreneurs make: they build something and then go looking for someone to buy it. We're flipping that.

In this interactive workshop, participants will explore how to define and understand their customer. Learn how a clear understanding of your audience can help you create stronger marketing, refine your products and services, set effective pricing, and deliver a more compelling pitch.

Meet the Resident: Vivian Kaye is a serial entrepreneur and business mentor who bootstrapped KinkyCurlyYaki to seven figures without outside funding. Over 15 years, she has mentored 300+ entrepreneurs, recently facilitating workshops for FoundHers Innovation Labs and Humber College's Entrepreneurship Program.

Featured in The New York Times, Toronto Star, and on CityTV's Cityline, Vivian has partnered with brands including Shopify, Amazon, and American Express Canada. Her direct, practical approach helps early-stage Black entrepreneurs navigate the realities of building sustainable businesses without traditional support systems.

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