Profit in Peak

Join us for an intimate morning gathering of the brands defining profitable peak trading in Australia, with the exact strategies they'll be running this November.

Hosted by ProfitPeak, Klaviyo and TikTok, this is a session for operators who trade on contribution profit, not vanity metrics. Over a seated canapé breakfast, you'll hear directly from the people behind the numbers and how leading brands are structuring campaigns to protect margin through the biggest trading period of the year.

What we'll cover:

The Most Profitable Discounting Strategies from BFCM 2025. Carla Penn-Kahn, CEO and Co-founder of ProfitPeak, breaks down what last year's data revealed and how to structure campaigns that protect margin this November while still delivering record growth.

From Scroll to Sale: The TikTok Growth Code. Learn how to turn discovery into purchase, unlock global audiences, and scale impact, with the team from TikTok.

How Leading Brands Trade Profitably Through Peak. The operators behind some of Australia's standout brands, including Niko Nuttunen from Bouf, The Breakout Hack. and Boost Lab, as well as Airi Sutherland from Babyboo, join David Kahn, Head of Growth and Co-founder of ProfitPeak, to talk through their BFCM playbooks.

The BFCM Rapid Round: Klaviyo Champions' Best Tips. Twenty minutes, no slides, no pitch. Klaviyo customers, including Kel Hannon from PE Nation and Megan Wearing, Global Head of Lifecycle Marketing from JS Health, go head to head with their single best tip for pre-peak funnel building, in-peak conversion, and post-peak retention. Fast, practical and punchy advice, straight from brands who've done it and won it.

The morning:

8:30 AM: Check-in, coffee & fresh juice

8:45 AM: Seated breakfast & morning sessions

10:15 AM: Open networking with speakers and peers