How to Communicate Value and Resolve Conflicts: Interactive Workshop

AIA New York and AIA Brooklyn present an interactive communication workshop session specifically designed for design professionals. This session delves into skills and strategies to effectively resolve conflicts with clients when the value of your professional design services is questioned.

Co-organized by the AIANY Marketing and Communications Committee, the AIANY Committee on Residential Architecture, and AIA Brooklyn's Custom Residential Architects Network, the event will feature Miquela Craytor of Craytor Strategies and Kearns & West, an expert in collaboration and strategic communications, to facilitate this session.

Unresolved misunderstandings and miscommunication can easily escalate tensions and lead to project management challenges. During this two-hour workshop, participants will learn, practice, and share alternative approaches to common conflicts with clients, such as disagreements on payment terms and expectations, increased costs due to delayed timelines, and increased project scope.

This interactive workshop aims to equip both emerging and seasoned designers with practical skills to overcome challenges related to communication gaps and conflicts. Attendees will workshop these communication tools and techniques, leaving with a strong foundation to immediately implement in their practice.

Speaker: Miquela Craytor, Founder & Principal, Craytor Strategies

About the Speaker: Miquela Craytor is the founder of an independent consultancy specializing in strategic communications and stakeholder engagement for clients operating in complex project environments. With more than 20 years of experience, she helps companies and public-sector partners align messaging, partnerships, and community engagement to support project delivery, reputation, and long-term growth.