Brand Strategy Fundamentals

🏷️What is your business brand?

Whether you’re launching a new venture or navigating a season of growth, brand marketing is a vital component of your business. This session focuses on the practical fundamentals of brand marketing and why a consistent narrative is imperative at any stage of your journey. We’ll look at ways to uncover your own brand identity and how to effectively communicate your "why" in a crowded marketplace. We will have time for an audience Q&A to address your specific goals.

Presenter's Bio:

Candy Hon is a seasoned Marketing and Communications expert with in-depth experience in B2C marketing, sponsorship activations, and cross-functional team leadership. She’s adept at strengthening brand presence, driving engagement and meticulous campaign execution. Her previous portfolio includes several high-visibility brands such as WNBA, NBA Canada and Toronto Bike Share.